Empower utilise both its own technology services and 3rd party global ad technology vendors that may collect certain information about visitors and their devices when they visit a publisher partner of our platform. The information is collected only if the visitor gives consent after being notified with a message compliant with GDPR. The information collected may include the following:
When you want to create a publisher partner account in Empower, the contact and invoicing details you provide us are kept for the means specifically prescribed therein.
To learn more about the data collected through our 3rd party global ad technology vendors please check their respective privacy policies on the “Empower Sub-processors” section.
To learn more about the data that can be collected in online advertising, you can also visit the following sites:
The 3rd party global ad technology vendors we work with are able to collect user information through the use of tags, cookies and other standard web technologies both prior to the delivery of an ad, in order to determine the winning bid as well as after the delivery of an ad in order to provide reporting for our clients.
To learn more about the ways our 3rd party global ad technology vendors collect user information, please check their respective privacy policies on the “Empower Sub-processors” section.
Empower as an ad technology and monetization platform, is a processor as it processes publisher partners' visitors' personal data, following the publisher partners' decision of purpose and means of processing personal data of the visitors. Publisher partners who chose to increase their revenues by getting their data processed by an advertising technology and monetisation service may work with Empower as a processor compliant with GDPR. Empower processes publisher partners' visitors' personal data vis-à-vis partner publishers', the controllers', will in order to deliver relevant, potentially yielding higher engagement and revenue ads on the publisher partners' available inventory.
Where a publisher partner places in its properties tags provided by Empower in such a way that when a visitor visits the property, her/his browser is automatically make requests to Empower servers, therefore the publisher partner triggers the transfer of visitor's data to Empower. In this workflow purpose and means of the processing is decided by the publisher partner, the controller, and the processing is conducted by Empower, the processor.
Empower deletes personal data that is not updated for 6 months taking into consideration the organization's general experience in ad targeting. Data that is not updated for 6 months is considered invaluable for ad targeting.
To learn more about the Data Retention Policies of our 3rd party global ad technology vendors, please check their respective privacy policies on the “Empower Sub-processors” section.
The user information collected through the 3rd party global ad technology vendors we work with may be shared with:
Please note that, Advertisers may use this information in conjunction with other information they may have independently collected about you.
If you are a resident of a country in the European Economic Area (“EEA”) and you are a visitor of Empower publisher partners' products, you have certain rights and protections under the European Law (GDPR 2016/679) regarding the collection, processing, and use of your personal data. As stated herein above, the information we collect about the visitors when a visitor visit a Publisher' s Property, may include certain digital identifiers that are considered “personal data” under European Law applicable to data protection. More precisely you have the right:
Additionally, you can opt-out of receiving interest-based advertising by either the 3rd party global ad technology vendors we work with or other advertising companies by visiting the following links:
Please note that the above platforms allow you to opt out of interest-based advertising delivered by registered members on the current browser you are using. Opting out from one or more companies listed on above links will opt you out from those companies' delivery of targeted content or ads to you, but it does not mean you will no longer receive any advertising. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Please note the following important information related to opting out:
Empower Ad-Tech FZ-LLC
Dubai Media City, Building 5, F01-026 Dubai / United Arab Emirates
We may update this policy from time to time in order to reflect changes to our Services or for other legal and regulatory reasons.
If we make material changes to our policy, we will notify you by posting the revised policy on this website.